U.S. Polo Assn.

Overview

U.S. Polo Assn. is an international clothing brand. We created video content and supporting design for its marketing, with every asset built for social media and digital channels.

The challenge

Fashion content has to show fit, fabric and colour while still feeling like a lifestyle rather than a catalogue. Working with a global brand also meant following clear guidelines on colour, logo use and tone, then adapting them for local audiences and fast-moving social feeds.

Our approach

We planned each video around a small number of looks and a simple story, so every clip had a clear start, movement and finish. On the shoot we lit for true colour, so the brand's colours and the texture of each fabric read accurately on screen. We filmed a mix of wide movement shots and close details of stitching, logos and fabric, giving the edit plenty of pace. Every sequence was framed with vertical crops in mind, ready for Reels and Stories as well as horizontal placements. Our designers then built graphics, end cards and text overlays to the brand's guidelines, so the video and design work read as one campaign.

What we delivered

• Video content for social media
• Short vertical edits
• Graphic design and text overlays
• End cards and branded templates

Outcome

U.S. Polo Assn. received a set of on-brand videos and graphics, ready to schedule across its social channels and adapt for future campaigns.