Gemma's

Overview

Gemma's is one of the food and drink outlets at Novotel Nairobi Westlands. The hotel asked us to create its brand identity and design its menu.

The challenge

An outlet inside a hotel has to feel like a place in its own right while still sitting comfortably under the hotel's name. Gemma's needed its own character, and a menu that guests can read easily at the table.

Our approach

We started with the name. Gemma's sounds personal and welcoming, so we shaped the identity to feel like a place named after someone you know. A focused colour palette and a pair of typefaces, one with character for headings and one clean for reading, give the brand a recognisable voice. The menu applies the same system, with clear sections, generous spacing and a simple hierarchy so guests find what they want quickly. We checked every page at print size to make sure the type reads comfortably at the table. Finally, we supplied logo files and print-ready artwork so the hotel team can apply the brand consistently wherever Gemma's appears.

What we delivered

• Brand identity
• Logo and colour palette
• Menu design
• Print-ready artwork

Outcome

Gemma's now has a distinct identity and a clear, easy-to-read menu, joining Trunk & Tandoor among the Novotel Nairobi Westlands outlets we have branded.