From Strategy to Screen and Beyond.

The Olive Oryx is a full-service commercial content production and marketing agency partnering with brands worldwide to develop, produce, and distribute content that serves a clear business purpose.

We believe effective content begins with understanding the business behind the brand. We take the time to understand our clients' objectives, audiences, market positioning, and communication challenges before developing a tailored approach that aligns creativity with commercial goals.

Our expertise spans four core disciplines: Content Strategy, Content Development, Creative Production, and Content Distribution. This integrated approach enables us to manage the entire content lifecycle, from initial research and creative planning through to production, campaign execution, and performance evaluation.

Whether developing a brand campaign, producing commercial photography and video, creating digital marketing assets, or managing content distribution across multiple channels, we focus on delivering work that is relevant, consistent, and commercially effective.

We bring strategic thinking, creative expertise, and production capabilities together under one roof, providing brands with a single partner for the entire content journey.

Strategically Driven. Creatively Delivered.

Behind the Vision

Jasneet SokhiFounder, Lead Photographer & Creative Director, The Olive Oryx

For Jasneet Sokhi, creativity and commercial strategy have always gone hand in hand. As the founder and creative director of The Olive Oryx, she brings together over 15 years of experience in photography, visual storytelling, and digital marketing to lead an agency built on the belief that exceptional content should be as strategically effective as it is visually compelling.

Her creative journey began at the age of 14 with her first Canon camera. Inspired by a childhood shaped by international travel and a family of pilots, she developed an early fascination with capturing people, places, and perspectives. What began with street and landscape photography evolved into a career spanning commercial photography, creative direction, and brand communications.

With an academic and professional background in digital marketing, Jasneet spent a decade working across international markets, developing an understanding of brand positioning, audience engagement, and commercial communications. She later pursued formal photography training at the London School of Photography, bringing together her expertise in marketing with her passion for visual storytelling.

This intersection of creativity and commercial thinking became the foundation of The Olive Oryx.

Creativity should never exist in isolation from strategy.

Recognising that brands need more than compelling visuals, Jasneet established The Olive Oryx as an integrated commercial content production and marketing agency. Built to bridge the gap between creative execution and business strategy, the agency supports B2B and B2C brands through the entire content lifecycle, from strategy and concept development to production, distribution, and marketing.

Today, Jasneet leads a collaborative network of creative and marketing professionals, delivering tailored content solutions across industries and international markets. Her approach combines considered creative direction, technical excellence, and a clear understanding of each client's commercial objectives.

A qualified drone pilot and Nikon Creator in Kenya, she continues to pursue her passion for wildlife, nature, and landscape photography, bringing the same curiosity, attention to detail, and visual discipline to her commercial work.

At its core, The Olive Oryx reflects Jasneet's belief that creativity should never exist in isolation from strategy. Every concept, image, and campaign should have a purpose, strengthening brand identity, connecting with audiences, and contributing to meaningful business outcomes.

Jasneet