Town Team

Overview

Town Team is a fashion retail brand. We produced styled photography, product photography and video, giving its marketing team one set of content for every channel.

The challenge

Fashion brands need content in many shapes: clean product images that show each piece clearly, styled photography that shows how pieces are worn and video that catches attention in a moving feed. Shot separately, these can leave a brand looking like three different companies, so the work needed one clear direction.

Our approach

We planned stills and video together, with one shot list and one moodboard covering setting, styling and colour. Styled photography was lit to look natural and unforced, with movement in the poses so the clothes hang and fold as they do in real life. Product photography took place on a simple set with consistent light and framing, so every item sits comfortably next to the others in a grid. Our video crew worked alongside the photographers, capturing walking shots, fabric details and quick outfit moments that cut together easily. In post, stills and footage were graded to the same palette, so every image and clip carries the same mood.

What we delivered

• Fashion photography
• Product photography
• Videography
• Graded stills and footage

Outcome

Town Team gained a matching set of photographs and video, ready to use wherever the brand appears, from campaign imagery to quick posts on social media.