Pernod Ricard

Overview

Pernod Ricard is an international wine and spirits group. We photographed its team and its events, producing corporate photography, headshots and event coverage for its internal and external communications.

The challenge

Corporate photography has to look professional without feeling stiff, and headshots taken on different days must still match. Event coverage brings its own pressures: low light, moments that only happen once and a quick turnaround for teams who want to share the day while it is still news. Every image also had to sit comfortably within the visual standards of a global group.

Our approach

For headshots we built a portable studio with a consistent background and soft, flattering light, then kept the same setup and distance for every person. Short, relaxed sessions and simple direction helped each sitter look natural rather than posed. Our corporate frames showed people at work and in conversation, composed with space for text so they suit reports, web pages and presentations. At events we worked quietly in the room, covering speeches, guests and details, with fast lenses that keep the atmosphere without heavy flash. We delivered a highlights selection quickly, followed by the full edited set graded to match the corporate work.

What we delivered

• Corporate photography
• Headshots
• Event photography
• Event highlights selection

Outcome

Pernod Ricard received a consistent library of people and event images, ready for its website, presentations and internal channels.