Tamu Doughnutery

Overview

Tamu Doughnutery makes doughnuts and asked us to create content for its social media channels. We photographed the range and shaped the images into a steady supply of posts.

The challenge

Doughnuts are made for social media, which also means feeds are full of them. Tamu needed content that stood out in a busy scroll and showed real texture and freshness. It also needed enough variety to post often without repeating itself.

Our approach

We lit the doughnuts with a hard, directional light, so the glaze catches a highlight and every topping casts a small shadow. Bold, plain backgrounds picked up the colours of each flavour and kept the doughnut as the hero. We paired single hero shots with full boxes from above, first bites, broken halves and hands reaching in. Each scene was shot in vertical and square, so it works as a feed post, a story or a carousel slide. We then grouped the images into themed sets, so the team could plan posts week by week.

What we delivered

• Food photography
• Social media content
• Vertical and square formats for feeds and stories
• Themed image sets for planning

Outcome

Tamu Doughnutery gained a bright, consistent bank of content that keeps its feed fresh and recognisable week after week. The themed sets also make it easy to plan ahead without a last-minute scramble for images.