Social Hub

Overview

Social Hub is an outlet within Novotel Nairobi Westlands, the hotel in Nairobi's Westlands area. We created its brand identity and designed its menu.

The challenge

An outlet inside a hotel has to feel like a place worth seeking out, while still clearly belonging to the property around it. The menu also had to work hard: easy to read in changing light, quick to scan and simple for the team to update.

Our approach

We started with the name. Social Hub suggests a relaxed place to meet, so we built a friendly, conversational identity with a clear wordmark, a warm colour palette and simple graphic shapes. We checked every choice against the hotel's own brand, so the outlet feels distinct but never out of place. For the menu, we organised food and drinks into clear sections, set prices in a consistent position and used generous spacing so guests can find what they want quickly. The layout was built as an editable template, so new items and price changes can be made without a redesign. Final artwork was prepared for print with the correct bleed and colour settings.

What we delivered

• Brand identity
• Menu design
• Editable menu template
• Print-ready artwork

Outcome

Social Hub gained an identity of its own and a clear, practical menu that the hotel team can keep current with little effort.