Spur Steak Ranches

Overview

Spur Steak Ranches is an international steakhouse restaurant brand. We created food and lifestyle photography and marketing content for its social channels and promotions.

The challenge

Grilled food is hard to photograph well: char can read as burnt, and a steak loses its appeal within minutes of leaving the kitchen. The images had to look generous and appetising, sit comfortably within an established international brand and give the marketing team plenty of options for posts and offers.

Our approach

We worked closely with the kitchen so each plate came to set hot and was photographed in its first few minutes. Lighting was set before the food arrived, with a low side light to pick out the char, the juices and the texture of the sides. Every plate was styled for abundance, with sauces, drinks and cutlery placed to suggest a table ready to share. Lifestyle frames with hands reaching in brought energy and a sense of occasion to the set. We graded the images warm and rich, keeping the colour true to what guests see on the plate.

What we delivered

• Food photography
• Lifestyle photography
• Social media content
• Promotional images in feed and Stories formats

Outcome

Spur Steak Ranches gained a library of appetising images that fits its brand and covers posts, offers and promotions for months to come.