Subz

Overview

Subz is a food brand built around subs, and it needed new images to market its menu. We photographed a selection of its food and turned the set into marketing content for its channels.

The challenge

A sub is all about what is inside: the layers of filling, the bread and the sauce. Those details are easy to lose in a quick snap, and the images had to read clearly at small sizes while giving the brand plenty of variety.

Our approach

We lit each sub with strong, directional light to bring out the texture of the bread and the colour of the fillings. Cross-section shots, with the sub cut and turned to face the camera, show every layer at a glance. Each one was built fresh on set and swapped out as soon as it began to lose its shape, with simple props so the food stayed the hero. Lifestyle frames of hands reaching in and meals shared at the table add energy alongside the clean product shots. Every image was retouched for colour accuracy and cropped for feeds, Stories and promotions.

What we delivered

• Food photography
• Lifestyle photography
• Cross-section product shots
• Marketing content for social media and promotions

Outcome

Subz gained a bright, consistent set of food images and marketing content, ready to use across social media and promotions as soon as it was delivered.