RSA Africa

Overview

RSA Africa works in the automotive sector. We produced videography and photography of its vehicles for use across its marketing, website and social media channels.

The challenge

Cars are among the hardest subjects to shoot well, because every glossy panel reflects whatever surrounds it. The content had to show design, detail and scale clearly in both still and moving formats, without distracting reflections or flat light. Paint colour also had to stay true from frame to frame, since it is one of the first things people notice.

Our approach

We chose locations with open space and clean backgrounds, then scheduled the shoot around the softer light of early morning and late afternoon. Polarising filters helped us control reflections on paintwork and glass, and each vehicle was positioned to show its lines from the most flattering angle. For stills we combined full three-quarter views with close details of wheels, lights and interiors. For video we captured rolling and tracking shots for movement, alongside slow gimbal passes over the bodywork. In the edit we graded stills and footage together, so the photography and video share one clean, consistent look.

What we delivered

• Automotive photography
• Automotive videography
• Detail and interior photography
• Edited video for social media and web

Outcome

RSA Africa now has a matched set of stills and video, giving its marketing a consistent, professional look wherever its vehicles appear.