Skechers

Overview

Skechers is the international footwear brand. We were asked to photograph a selection of its shoes and turn the images into content for its social media channels.

The challenge

Footwear is judged on detail, from the stitching to the texture of the upper and the shape of the sole. The images needed to show that detail clearly while also bringing the energy and colour that social feeds reward. Every colour also had to match the real product, because customers notice when a shoe arrives looking different.

Our approach

We split the shoot into two parts: clean product photography and styled social content. For product frames we used a large soft light and white bounce cards to keep shadows gentle and colours accurate. Each pair was shot from the same set of angles, so the whole range lines up neatly in a grid. Macro frames picked out materials, trims and soles. For social we added colour, simple props and movement, with on-foot shots that show each shoe in motion. Every image was retouched for dust and colour, then cropped for feed posts, stories and carousels.

What we delivered

• Product photography
• On-foot lifestyle photography
• Social media content
• Formats for feed, stories and carousels

Outcome

Skechers received a consistent product library and a flexible set of social content, ready to schedule from the day it arrived. The matching angles also let the team build neat grids and carousels without extra editing.