Purple Haze

Overview

Purple Haze is one of Aircasa's property developments. We photographed and filmed the property, then designed the marketing material that puts it in front of its audience.

The challenge

Property is often judged in seconds on a listing or a phone screen. Purple Haze needed visuals that showed its spaces honestly, with true proportions, colour and light. It also needed a design style that made every piece of marketing feel part of one development.

Our approach

We walked the property before the shoot to plan angles and timings, matching each room to the time of day when it had its best light. Interiors were shot level and straight, with lenses chosen to show the space without the stretching that makes rooms look larger than they are. Each space was styled on the day, and exposures were blended so window views hold detail alongside the interiors. For video we planned slow, steady gimbal moves that walk the viewer through the property in a natural order. Our designers then built a simple layout system around the photography for listings, social posts and printed material.

What we delivered

• Property photography
• Property videography
• Marketing design
• Layouts sized for listings and social media

Outcome

Aircasa gained a complete set of visuals and design for Purple Haze, with a layout system that can carry the same clear look to its other developments.