PJ Dave roses

Overview

PJ Dave Flowers is part of the PJ Dave group of flower companies. We were asked to photograph its roses for production records and quality control.

The challenge

Quality control photography has to be accurate rather than flattering. Every image needed true colour, consistent framing and enough detail to judge each bloom, and the results had to be comparable from one batch to the next.

Our approach

We built a simple, repeatable set-up: a neutral background, fixed lighting and a fixed camera position, so every rose is shot under the same conditions. A colour reference card was photographed at the start of each session and used to calibrate every image. Each variety was shot from the same angles, showing the head, stem and foliage, with a scale reference in frame where size mattered. For production records we also documented the roses at key stages, giving the team a visual history of each crop. Files were named and organised by variety and date, so the team can find and compare images quickly.

What we delivered

• Production photography
• Quality control photography
• Colour-calibrated image library
• Organised archive by variety and date

Outcome

PJ Dave Flowers gained a reliable visual record of its roses, accurate enough to support quality checks and consistent enough to compare over time.