PJ Dave Flowers Group

Overview

PJ Dave Flowers Group is a flower-growing group made up of several companies. We created its brand identity and the design work that carries it across the group.

The challenge

A group brand has to sit above its companies without drowning them out. It needed to feel professional to business partners and buyers, and natural enough to reflect a business built on growing flowers. It also had to be practical, simple to apply across the group without a designer on hand every time.

Our approach

We began by looking at how the group and its companies presented themselves, then designed a master identity that each company can sit beneath. The logo is simple and confident, built to stay clear at every size, large or small. A restrained palette drawn from the colours of the flowers gives the brand warmth while keeping it businesslike. We then applied the identity to the group's everyday design needs, so everything it produces looks as if it comes from the same place. Clear rules for colour, type and logo use help each company apply the brand consistently.

What we delivered

• Brand identity
• Logo and colour palette
• Group and company design system
• Brand guidelines

Outcome

PJ Dave Flowers Group now presents one clear, consistent face, with room for each company to keep its own place within it.