YOU.C1000 fitness campaign

Overview

YOU.C1000 asked us to create and run a fitness campaign for the brand. We produced the film and photography, then managed the campaign across its digital channels.

The challenge

Fitness content has to feel energetic and real without turning into a stock gym montage. The campaign also needed a steady flow of assets in many lengths and sizes. Once it went live, someone had to keep it on schedule and on brief.

Our approach

We built the shoot around real movement, such as running, stretching and training, with the product appearing naturally in the breaks between sets. Before filming we mapped every scene to the formats it would feed, from a wide hero shot to a tight vertical crop. Hard, directional light showed effort and sweat, and we filmed at high frame rates for slow-motion moments. Photography ran alongside the filming, so every scene produced both stills and footage. In the edit we cut a main campaign film and a series of short vertical versions for social media. Once the campaign launched, we managed the schedule, monitored performance and shared regular reports with the brand.

What we delivered

• Campaign videography
• Campaign photography
• Short edits for social media
• Digital campaign management

Outcome

YOU.C1000 had one team handling the campaign from shoot to schedule, with consistent creative across every channel. Because the same people shot, edited and ran it, changes could be made quickly while the campaign was live.