Content retainer

Overview

Novotel Nairobi Westlands is a hotel in Nairobi and part of the international Novotel brand. Through a content retainer we became part of its marketing rhythm, producing design and content for social media and hotel promotions every month.

The challenge

A hotel tells many stories at once: rooms, dining, events and seasonal offers all compete for attention. Novotel needed a steady flow of content that followed an international brand's guidelines, felt local to Nairobi and arrived in time for each promotion.

Our approach

We set up a monthly planning session with the hotel team to map launches, offers and key dates before each month began. From that plan we built a content calendar, so every post had a purpose and a slot. Our designers created a set of templates within the brand's guidelines, with consistent type, colour and layout that still left room for each promotion's own character. Copy and visuals were produced together and shared for approval in batches, which kept feedback simple and turnaround quick. The same templates meant last-minute offers could be designed and posted without breaking the look of the feed.

What we delivered

• Social media design
• Promotional graphics for offers and events
• Monthly content calendar
• Branded design templates

Outcome

The hotel's channels now carry one consistent look month after month, and its team can plan promotions knowing the content will be ready on time.