Enanai Boutiques

Overview

Enanai Boutiques is a fashion retail brand. Our work with Enanai brought together lifestyle photography, product photography and short videos for social media.

The challenge

Fashion content has to do two jobs at once: show each piece clearly enough to choose it, and show the lifestyle that makes people want it. Social feeds also move quickly, so the brand needed a regular flow of fresh images and video rather than a single shoot.

Our approach

We split the work into three strands that share one look. Lifestyle shoots placed the collections on models in natural settings, using soft daylight and relaxed posing so the pieces move and the colours stay true. Product photography was cleaner and more controlled, on simple backgrounds with even light, so shoppers can see cut, fabric and detail. Video was filmed for social first, in vertical frames with quick openings, close details of texture and outfit changes cut to the beat. We graded stills and video to the same palette, so a product shot, a lifestyle frame and a reel all feel like one brand.

What we delivered

• Lifestyle photography
• Product photography
• Social media videography
• Content for social channels

Outcome

Enanai Boutiques gained a consistent library of photos and short videos, with clear product images and lifestyle content to keep its social channels fresh.