Dr Stasch

Overview

Dr Stasch came to us for a brand identity and the design work to carry it. We created a visual system the brand could use consistently wherever it appears, in print and online.

The challenge

A new identity has to say who a brand is at a glance, long before anyone reads a word. It also has to stay recognisable at every size, from a small social avatar to large printed pieces, and be simple enough for others to apply correctly.

Our approach

We began with a discovery session to understand the brand's audience, personality and the impression it wanted to leave. From there we built moodboards and explored a small number of logo routes, each with its own approach to type, shape and colour. The chosen route was refined through rounds of feedback until the mark worked in full colour, in a single colour and reversed out. We then defined a colour palette, a type pairing and spacing rules before applying them to everyday materials so the identity could be seen in use. Everything was gathered into a short, practical set of brand guidelines.

What we delivered

• Logo and brand identity
• Colour palette and typography
• Brand applications
• Brand guidelines

Outcome

Dr Stasch gained a clear and flexible identity, with the files and guidance needed to present the brand consistently from day one.