Dairyland

Overview

Dairyland is a food and beverage brand built around dairy. We were asked to create design work for its marketing, giving every piece a clear and consistent look.

The challenge

Food and drink brands have a second or two to catch the eye. Dairyland needed designs that looked fresh, stayed true to the brand and could be adapted quickly from one campaign to the next.

Our approach

We started from the brand's existing logo and colours, so every new piece would feel instantly familiar. Layouts were built on a simple grid, with one clear message per design, the product shown large and a call to action that is easy to spot. Headlines were kept short and set large, so each message lands at a glance. Plenty of white space and cool, clean tones echo the freshness people expect from dairy. Each design was set up as a reusable template, so new offers and products can be dropped in without starting again. Every file was supplied at the sizes each channel needs and checked for legibility at small sizes.

What we delivered

• Graphic design
• Marketing layouts
• Reusable design templates
• Files sized for each channel

Outcome

Dairyland gained a consistent, adaptable set of designs that keeps its marketing recognisable from one piece to the next and quick to update when a new campaign comes round.