Bahari Teas

Overview

Bahari Teas is a tea brand that came to us for branding and design. We developed its visual identity and applied it across the materials it uses to reach customers.

The challenge

Tea is a crowded category, and many brands rely on the same leaves and shades of green. Bahari Teas needed an identity that felt distinct and calm, held up at very small sizes and stayed consistent wherever it appeared. It also needed clear rules, so that anyone designing for the brand later would get it right.

Our approach

We started with the brand's story and the customers it wanted to reach, then explored several creative routes before refining one. The logo was drawn to stay legible on a small label as well as a large banner. We built a colour palette and type pairing that give each tea its own accent while keeping the range together as one family. The identity was then applied to packaging layouts, print materials and social media templates. A short set of brand guidelines records how it all fits, so future designs stay on brand.

What we delivered

• Brand identity and logo
• Colour palette and typography
• Packaging and print design
• Social media templates
• Brand guidelines

Outcome

Bahari Teas now has a complete, consistent identity that it can apply with confidence to every product and channel. Every new piece of packaging or post can start from the same palette, type and templates.