Content Development
Concepts, scripts, storyboards and art direction that turn your ideas into a clear creative plan, ready for the shoot.
What we do
We bring your ideas to life using storyboards and clear messaging themes. From conceptualising copy to directing art, we ensure your brand's vision is felt.
Our pre-production phase covers talent, locations and meticulous set design. We turn abstract concepts into professional, ready-to-execute creative treatments.
What's included
Creative Direction
A single creative vision that keeps every image, film and line of copy working together.
Campaign Ideation
Fresh ideas for campaigns, built around your audience, your goals and the channels you use.
Concept Development
We shape the strongest idea into a clear concept you can picture and approve.
Storyboarding
Scene-by-scene sketches that show how your film or animation unfolds before production begins.
Scriptwriting
Scripts for films, adverts, animations and voiceovers, written to sound natural when read aloud.
Visual Planning
Moodboards, shot lists and style frames that set the look before the shoot day.
Art Direction
Props, styling, colour and set design chosen so every frame looks like your brand.
Creative Briefs
A clear brief, so everyone on the project knows the goal, audience and deliverables.
Model Sourcing
We find models and talent who suit your brand and your audience.
Venue Sourcing
We find locations and venues that fit the story, the light and the budget.
How we work
- 01
Brief
We start with your goals, your audience and any brand guidelines, then agree them in a written creative brief.
- 02
Ideas
We explore a few creative routes and talk them through with you before choosing one to develop.
- 03
Pre-production
The chosen idea becomes scripts, storyboards, moodboards and shot lists. We also source models and venues and plan the set design.
- 04
Sign-off
We bring everything together in a creative treatment for you to approve, so the shoot runs to a plan everyone has agreed.
Questions
Can you develop an idea we already have?
Yes. If you come to us with a rough idea, we will shape it into a concept, a script and a plan that can be produced. Bring it as it is, whether that is a sentence, a sketch or a reference you like.
Do you source models and venues?
Yes. We find models and talent to suit your brand, plus venues and locations that fit the story and the look of the shoot. It is all arranged during pre-production, so it is agreed well before the shoot day.
What will I see before production starts?
Depending on the project, you will see a creative brief, a script, a storyboard or moodboard and a shot list. For animation we also share style frames and an animatic, so your feedback comes in before the detailed work begins.
How long does pre-production take?
It depends on the size of the project and how much needs to be sourced, such as models, venues and props. Tell us your deadline when you get in touch and we will plan backwards from it.