Laini

Overview

Laini is a food and beverage brand. We photographed its food and drinks in styled lifestyle settings and turned the shoot into marketing content for its social channels and promotions.

The challenge

Laini needed images that made its food look as good as it tastes and gave its marketing one consistent look. The content had to work across feeds, Stories and promotional graphics, so every frame needed room for cropping and text.

Our approach

We started with a shot list built around how the content would be used, so every image had a job before we picked up a camera. Each dish and drink was styled on set with simple props and natural textures, then lit with soft, directional light to bring out colour and freshness. We moved between tight details, overhead flat lays and lifestyle scenes with hands in shot, showing the food being enjoyed rather than just served. Verticals were captured alongside horizontals, leaving clean space for headlines and offers. In the edit we graded the set to one warm palette and prepared crops for each format.

What we delivered

• Food photography
• Lifestyle photography
• Marketing content for social media
• Images cropped for feed, Stories and promotions

Outcome

Laini received a ready-to-use library of food and lifestyle images, with enough variety to keep its marketing fresh for months.