Cold Stone Creamery

Overview

Cold Stone Creamery is the international ice cream brand. We photographed a selection of its ice creams and treats and turned the set into marketing content for its channels.

The challenge

Ice cream is one of the hardest foods to photograph. It starts to soften the moment it leaves the freezer, yet the images still had to show clean scoops, rich colour and toppings that look freshly added.

Our approach

We tested lights, angles and props with stand-in scoops before any real ice cream came out, so each serving went from freezer to frame in seconds. Flash kept the heat on set to a minimum and froze every sprinkle and swirl in sharp detail. Each cup and cone was styled with toppings added at the last moment, then replaced as soon as it began to soften. Alongside the clean product shots we captured lifestyle frames of hands holding cones, to bring in the warmth of a shared treat. Every frame was retouched for colour, so the flavours on screen match the flavours in store.

What we delivered

• Food photography
• Lifestyle photography
• Marketing content for social media
• Images formatted for promotions and digital channels

Outcome

Cold Stone Creamery received a bright, consistent library of ice cream images, ready for social posts and promotions from the day it was delivered, with enough variety to keep its feeds fresh for months.